American Dream Redux

Ok, so this is a preliminary redesign of a beer label that Daniel McD and I did a few years ago. We’ll use this for most of the stuff we make I think. If you have ideas that would help this thing look better, let me know, please! The biggest problem I have with dark backgrounds is the ability to read text. I mean, I don’t want to have white text there. So, I tried a really dark, deep red but it still looked weird. Black now with an outer glow that’s overlayed (I think). Not sure I like how the text is looking. So yeah, if you have ideas for how to make the text look better… let me know!


Thanks!


American Dream Redux